Social media is a tool that has really only been around for a few years, but it is already pervasive in our society. What is it? There are many ways you might define it but one key characteristic of a social media definition is that is refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Stop and think about that for a moment. There are two key words included in that definition that is unique to most traditional communications strategies mobile and interactive.
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